Cooperativa Ceramica d’Imola

Sector:


An extraordinary, fascinating and unique story for the oldest Production and Work Cooperative in Italy, founded in 1874 in Imola, the city where it all began and where the Cooperative’s institutional and manufacturing presence has taken root. Cooperativa Ceramica d’Imola is a global player in the ceramic floor and wall tile industry, a symbol of Made in Italy throughout the entire world. The Cooperative is present on the market with the Imola, Lafaenza, and Leonardo brands and a portfolio of products always able to interpret the needs of its central stakeholders.

RealityRemod revolutionizes the way we guide and support clients when choosing the right tile for their project. All with a state-of-the-art tool, with a fluid, fast, and interactive user experience.

Marketing Department

Cooperativa Ceramica d’Imola

Goals

  • Provide customers with a 3D configuration tool which can be used on both desktop and mobile devices
  • Create a custom design for each of the three brands
  • For B2B: increase effectiveness of product offering
  • For B2C: help customers understand what they want to buy

Maticad’s solution

RealityRemod was chosen by Cooperativa Ceramica d’Imola as an online configurator able to insert floor and wall products directly into photographs of real rooms or into a selection of default room scenes made available by the Cooperative.

RealityRemod was integrated onto the websites of the brands Imola, Leonardo, and LaFaenza, allowing customers to visualize the chromatic and aesthetic impact of Cooperativa Ceramica d’Imola tiles in just a few clicks.

Results achieved by Cooperativa Ceramica d’Imola:

  • Take advantage of an interactive platform to help the sales process
  • Provide real-time images with products from the entire catalog
  • Increase engagement on the web, customer interaction with products, and online sharing between users

Would you like to learn more about our products?

If you’d like to learn more about our products, request a demo or activate a subscription, contact us here.