16 December, 2025 | News
In recent years, virtual reality (VR) has revolutionized numerous industries, from gaming and training to design and architecture. In particular, within the field of interior design, virtual reality has established itself as a powerful and versatile tool for presenting renovation and furnishing projects in an immersive, realistic, and engaging way. This technology allows clients to “experience” a space before it is actually built, transforming the way projects are presented and sold.
Traditionally, planners, designers, and architects rely on technical drawings, static renderings, or on-screen 3D models to illustrate a project. While these solutions are certainly effective, they require a certain level of abstraction from the client, who must imagine what the completed space will look like. Virtual reality overcomes this limitation: by wearing a VR headset, the client can fully immerse themselves in the project, virtually walk through the rooms, observe materials, colors, and furniture layouts from different angles, as if they were physically inside the space.
This multisensory and immersive experience enables immediate and intuitive understanding of the project, reducing misunderstandings and increasing client satisfaction. At the same time, the interior designer can present their work more effectively, highlighting both creative and technical skills.
1- Realistic and Immersive Visualization:
VR makes it possible to faithfully represent every detail of a space, from natural lighting effects to material textures. Clients can perceive the true proportions of the rooms and the overall atmosphere—something that is difficult to achieve with simple 2D renders or static images
2- Emotional Engagement
The ability to “live” the project creates a strong emotional impact. The client no longer observes a drawing, but experiences a space. This level of engagement builds trust in the project and encourages emotional connection, making clients more likely to proceed with a purchase or renovation.
3- Reduction of Errors and On-Site Changes
Previewing the final result makes it possible to identify and correct layout, lighting, or material selection issues before the construction phase begins. This reduces the risk of costly mistakes and improves the efficiency of the entire process.
4- Instant Customization
During the presentation, the designer can modify elements in real time, such as wall colors, sofa fabrics, or furniture arrangements. This allows clients to compare different solutions and choose the option that best suits their tastes and budget.
5. A Powerful Sales Tool
From a commercial perspective, virtual reality offers enormous added value. Allowing clients to experience their project in advance conveys professionalism and innovation, helping interior designers stand out from competitors. VR also facilitates closing deals by reducing uncertainty and increasing the perceived value of the service.
6. Time and Cost Savings
Although creating a VR model requires an initial investment, in the long term it saves time during revisions and presentations. Decisions are made faster and with greater confidence, avoiding lengthy and complex approval processes.
With the evolution of digital technologies, virtual reality is becoming more accessible than ever. Today, lightweight, affordable, and easy-to-use headsets are available, along with interior design software that integrates direct VR export features. This makes VR technology accessible to furniture showrooms, architecture firms, and interior designers.
Looking ahead, virtual reality will increasingly integrate with augmented reality (AR) and artificial intelligence, enabling clients to interact even more dynamically with projects—changing materials with a gesture, viewing real-time costs, or seeing how lighting changes throughout the day.
DomuS3D, one of the most highly regarded professional interior design software solutions in the ceramics and furnishing sectors, can easily generate panoramic renderings for VR headsets thanks to the V-Ray rendering engine. In addition, DomuS3D offers Virtuo: the ideal tool for presenting any project created with DomuS3D using the most advanced Virtual Reality technologies.
Virtuo allows designers to offer their clients an extremely realistic and engaging virtual experience, made possible by high-end graphic quality and a strong emotional impact of the environments.
The virtual experience can be used across multiple devices, providing designers with various ways to engage clients and guide them throughout the entire journey—from the design phase to the final purchasing decision.
Virtual reality is no longer just a technological novelty, but a true strategic ally for interior design. It enables clear, emotional, and transparent communication, enhancing the client experience and simplifying the decision-making process. In an increasingly competitive market, offering the possibility to “experience” a project before it is built means not only standing out, but also building a relationship of trust based on clarity, emotion, and innovation.
